Is Blogging and Monetizing with AdSense Still Relevant in 2024? - ecobiztalk

Blogging is one of the oldest and most popular forms of online content creation, dating back to the late 1990s. Bloggers share their opinions, insights, and experiences on various topics, ranging from personal to professional, and from niche to mainstream. Blogging can be a rewarding hobby, a creative outlet, or a lucrative career, depending on the goals and strategies of the blogger.

But how relevant is blogging in 2024, when the internet is flooded with new and diverse forms of content, such as podcasts, videos, live streams, newsletters, and social media posts? And how effective is monetizing with AdSense, the most widely used advertising network for bloggers, when the online advertising landscape is constantly changing and evolving?

In this article, we will explore the current state and future trends of blogging and AdSense, and provide some tips and best practices for bloggers who want to succeed and make money online in 2024.

The Current State of Blogging in 2024

According to a recent report by Statista, there are over 600 million blogs in the world in 2024, and the number is expected to grow further in the coming years. The global blog readership is also increasing, with an estimated 3.5 billion people reading blogs every month. This shows that blogging is still a popular and relevant form of online content, with a large and diverse audience.

However, blogging is also facing some challenges and competition in 2024, as the online content landscape becomes more saturated and fragmented. Bloggers have to compete with other content creators, such as podcasters, vloggers, influencers, and journalists, who may have more resources, reach, and engagement. Bloggers also have to adapt to the changing preferences and behaviors of their audience, who may have shorter attention spans, higher expectations, and more options to consume content.

Therefore, bloggers need to be more strategic, creative, and innovative in 2024, in order to stand out from the crowd, attract and retain their readers, and provide value and quality. Some of the key trends and best practices for bloggers in 2024 are:

• Choosing a niche and a target audience: Bloggers should focus on a specific topic and a specific audience, rather than trying to cover everything and appeal to everyone. This will help them establish their authority, credibility, and uniqueness, and attract loyal and engaged readers who are interested in their niche.
• Providing original and valuable content: Bloggers should create content that is original, informative, entertaining, or inspiring, and that provides value and solutions to their readers. They should avoid copying or rehashing existing content, and instead, offer their own perspective, voice, and style.
• Optimizing for SEO and mobile: Bloggers should optimize their content and website for search engines and mobile devices, in order to increase their visibility, traffic, and ranking. They should use relevant keywords, headings, images, and links, and ensure that their website is fast, responsive, and user-friendly.
• Leveraging social media and email marketing: Bloggers should use social media and email marketing to promote their content, build their brand, and grow their audience. They should share their content on relevant platforms, such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn, and encourage their readers to follow, like, comment, and share. They should also create an email list and send newsletters, updates, and offers to their subscribers, and foster a relationship with them.
• Diversifying their content and income streams: Bloggers should diversify their content and income streams, in order to reach a wider audience and increase their revenue. They should create different types of content, such as videos, podcasts, ebooks, courses, and webinars, and offer them on different platforms, such as YouTube, Spotify, Amazon, and Udemy. They should also explore different ways to monetize their content, such as affiliate marketing, sponsored posts, online courses, digital products, and memberships.

The Current State of AdSense in 2024

AdSense is the most popular and widely used advertising network for bloggers, allowing them to display ads on their website and earn money from clicks or impressions. AdSense is owned by Google, and it provides access to millions of advertisers and ads, as well as tools and features to customize and optimize the ads.

However, AdSense is also facing some challenges and changes in 2024, as the online advertising landscape becomes more complex and competitive. AdSense has to compete with other advertising networks and platforms, such as Facebook, Amazon, and Media.net, who may offer more options, flexibility, and revenue to publishers. AdSense also has to adapt to the changing regulations and technologies that affect online advertising, such as privacy laws, ad blockers, and cookieless browsing.

Therefore, AdSense users need to be more aware, proactive, and selective in 2024, in order to maximize their earnings and performance. Some of the key trends and best practices for AdSense users in 2024 are:

• Moving to per-impression payments: AdSense announced that it will move to paying publishers per impression, rather than per click, in 2024. This means that publishers will earn money based on the number of times their ads are viewed, rather than the number of times their ads are clicked. This is the industry standard for display ads, and it will provide a more uniform and transparent way for paying publishers across Google’s products and third-party platforms¹.
• Splitting the revenue share into buy-side and sell-side: AdSense also announced that it will split the revenue share into separate rates for the buy-side and sell-side in 2024. This means that publishers will receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google’s buy-side or third-party platforms. Google says that publishers will continue to keep about 68% of the revenue¹.
• Complying with privacy laws and consent management: AdSense users should comply with the privacy laws and regulations that apply to their region and audience, such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the US, and the Personal Data Protection Act (PDPA) in Indonesia. They should also use a consent management platform (CMP) to obtain and manage the consent of their users for displaying personalized ads and collecting data.
• Optimizing for cookieless browsing and first-party data: AdSense users should optimize their website and ads for cookieless browsing, which is the future of online advertising. Cookies are small pieces of data that track and store user information, such as preferences, behavior, and interests. However, cookies are becoming less effective and reliable, as more browsers, such as Safari and Firefox, block them by default, and more users, especially millennials and Gen Z, reject them for privacy reasons. Therefore, AdSense users should focus on collecting and using first-party data, which is the data that they collect directly from their users, such as email, name, location, and purchase history. This will help them create more relevant and personalized ads, and increase their conversion and retention rates.
• Experimenting with different ad formats and placements: AdSense users should experiment with different ad formats and placements, in order to find the best combination that suits their website and audience. They should use responsive ads, which automatically adjust to the size and layout of the screen, and native ads, which blend in with the content and design of the website. They should also use different ad sizes, such as large, medium, and small, and different ad positions, such as above, below, or within the content, and test their performance and impact.

Is Blogging and Monetizing with AdSense Still Relevant in 2024?

The answer is yes, but with some caveats and conditions. Blogging and monetizing with AdSense are still relevant and viable ways to make money online in 2024, but they require more effort, creativity, and adaptation than before. Bloggers and AdSense users need to keep up with the latest trends and changes in the online content and advertising landscape, and implement the best practices and strategies that work for them and their audience.

Blogging and monetizing with AdSense are not easy or passive ways to earn money online, but they are rewarding and fulfilling ways to share your passion, knowledge, and skills with the world, and to build a loyal and engaged community around your niche. If you are interested in starting or growing your blog and monetizing it with AdSense, you can use the tips and resources in this article to help you achieve your goals and succeed in 2024. Happy blogging!